The Little Botanical

The Little Botanical is a boutique houseplant retailer that’s on a mission to show people how easy it is to bring plants into their homes. The owner Morag knows everything there is to know about houseplants, but the team needed a helping hand getting weekly blog posts and care guides up on the site after a period of rapid growth during lockdown. 

Each blog post was produced to pass on the business’s extensive plant knowledge while establishing it as a leading expert in the plant world. We also added plenty of keywords and internal links to improve SEO performance.

The Little Botanical tone of voice is friendly, upbeat and authoritative without sounding bossy or judgemental. Morag sent over the most extensive briefs containing all the details I needed to know about the topic, and I turned her words into fully formed blog posts. The blogs were a joy to put together – but it was hard work resisting the gorgeous houseplants I wrote about every week! 

Here’s a snippet of one of my favourite articles – check it out in full over on The Little Botanical website.