AS WATSON


Personality-packed blog posts for iconic beauty brands Superdrug, The Perfume Shop, Marionnaud and Savers.

When AS Watson, the world’s largest international health and beauty retailer, asked me to help them write blog posts for their clients, I couldn’t say yes quick enough! I created blogs for Superdrug, The Perfume Shop, Marionnaud and Savers using their already-established tone-of-voice guidelines to help put the spotlight on their products and improve search engine visibility.

Here are a few of my favourite sample blogs:

The complete guide to vegan skincare

How to grow your hair faster

Serum 101: The essential skincare guide

Top 10 gourmand fragrances

Our definitive guide to beard grooming

A screenshot of a blog post from The Perfume Shop about the complete guide to vegan skincare
A screenshot of a blog post from Superdrug about facial serums
A screenshot of a blog post from The Perfume Shop about the top 10 gourmand perfumes