UK Freelance copywriter & content editor

FOR BOLD BRANDS THAT WORK HARD, BUT PLAY HARDER.

Outdoor Sports

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Lifestyle

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Beauty

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Fashion

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Travel

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Outdoor Sports | Lifestyle | Beauty | Fashion | Travel |

Ready to land sales, break into bigger markets and get your customers hyped?

Let’s channel your brand’s wild energy into sharp, authentic copy that gets results.

Whether you’re selling technical gear, once-in-a-lifetime travel experiences or award-winning wellness products, I craft punchy, scroll-stopping copy for bold brands in the outdoor sports, travel, lifestyle, fashion and beauty industries. Good news – you’re up next.

i’ve written for

The North Face logo
Neal's Yard Remedies logo
Isle of Wight logo
Savers logo
Superdrug logo
The Perfume Shop logo
Napapijri logo
New Look logo
The Action Sports Translator logo
Brakeburn logo
LeMieux logo
Dickies logo
In The Snow logo
FatFace logo
Mountain illustrated graphic element

FREELANCE Copywriting Services

CONTENT WRITING

Your customers aren’t interested in another generic pitch – they want to feel the rush and excitement of what you're selling. Whether you're launching cutting-edge gear or epic tailor-made adventures, I write copy that captures the adrenaline of your product and converts browsers into buyers.

Best for: crafting your story and getting your brand noticed by the right people.

Sun illustrated graphic element

PROOFING & EDITING

You already have content, but it’s not quite landing. You know something's off… you just can't put your finger on what. So frustrating! If you're stuck refining words that *should* be working (but aren’t), I'll buff your content like a freshly waxed snowboard so it finally clicks with your audience.

Best for: brands that need a fresh pair of eyes on copy that’s already written.

Waves illustrated graphic element

SALES COPYWRITING

You’ve got the initial spark of an idea – but turning it into words that actually do something? Not so easy. Plus, where do you find the time? That’s where I come in. I’ll create copy that aligns with your purpose, engages new customers and boosts revenue across multiple channels.

Best for: attracting new customers and supercharging your revenue.

UK Freelance Writer Lorna McGachie, a woman with long dark-brown hair, blue eyes and light skin, smiles at the camera while posing in front of vibrant green leaves

Hey! How’s it going?

I’m Lorna. UK freelance copywriter by day. Skier, explorer and animal-lover by nature.

I’m stoked to have you here! If you’re a bold brand with an adventurous spirit, you’ve landed in the right place.

Over the past 10+ years, I've crafted creative copy for several leading brands across the fashion, travel, outdoor sports, lifestyle and beauty industries – including FatFace, New Look, Wrangler, Dickies, Napapijri, Brakeburn, Sweaty Betty, LeMieux, Neal's Yard Remedies, Marionnaud, Superdrug, The Perfume Shop, Salomon, Patagonia, Erna Low and more (phew!). And now I’m ready to do the same for you.

In my spare time, I’ll be cycling around the English countryside, exploring the South Coast where I live or planning my next trip to the mountains. My passions fuel everything I do – like helping brilliant brands like yours reach peak performance.

The adventure’s just getting started. Are you ready?

  • Lou Jennings, Communications Director, Erna Low

    “I had the pleasure of working with Lorna and cannot recommend her highly enough. She is always reliable, pleasant, positive, and extremely accommodating. Lorna is a great person to work with; professional, supportive, and consistently a positive influence on our team. I would not hesitate to recommend her.”

  • Simon Lilly, LeMieux

    “Lorna's an expert at really understanding the subject matter that she's writing about. She spends time getting to know the brand, its positioning and then turns it into highly engaging and informative copy. The quality of the work she does is top notch and always goes the extra mile to really understand the product and brand that she's working with. Her work is always done with amazing enthusiasm, professionalism and with the end consumer in mind. I can wholeheartedly recommend Lorna's talent at copywriting.”

  • Keely Stocker, FatFace

    “Lorna was a fantastic member of the team with a real passion for brand and how to bring that to life through engaging copy and campaigns. Hardworking and diligent, she is a pleasure to work with.”

  • Rach Nott, Rachel Nott Copywriting

    “Lorna has been an absolute pleasure to work with from start to finish. She is an extremely talented wordsmith, highly professional, reliable and friendly. She is able to translate complex briefs into powerful words that capture the heart of a brand and relate to its audience. Her writing is thoughtful, nuanced and consistent. A true gem in the copywriting industry. As well as being a brilliant writer, Lorna's attitude and work ethic are hard to come by. She is always willing to go the extra mile to deliver what the client wants, and ensures I'm kept in the loop with how work is progressing. You won't go wrong with Lorna in your team. I look forward to working more with her in the future!”

  • Maureen, GreenAcres Group

    “We really enjoy working with Lorna and have worked with her on many projects such as brochures, web copy, newsletters and monthly blogs. She understands the brief and never misses a deadline; the quality of her work is excellent. Lorna is very experienced and skilful at researching subject matters thoroughly. She has been a great partner to work with. We highly recommend Lorna as a copywriter.”

  • Sarah Russell, Sarah Russell Studio

    “Having worked alongside Lorna on several projects, I can confirm that she's a brilliant copywriter as well as a kind, friendly and incredibly helpful person to work with. She's generous with her time and her expertise, and nothing is too much to ask. I love working with Lorna and would highly recommend her to anyone looking for a talented and knowledgeable copywriter.”

  • Sarah Heath, Solstice Bookkeeping

    “Lorna is fabulous! She understands us and our business and can put our ideas into the perfect words, tone, and style to reach our target audience. We’ve had an increased number of customer enquiries since working with Lorna, even during lockdown! We’re bookkeepers, so whilst we’re great with numbers, it’s lovely to have someone working with us who’s great with words as very often, I know what I want to say but don’t know how to say it!”

  • Luke Sutton, Northern Nook

    “Lorna has supported my business with creative writing for eight months and has become a most valuable resource. She’s my secret weapon when it comes to writing captivating blog articles and compelling product descriptions, and has saved me countless hours poised over my keyboard with a vacant mind and a blank expression.”

  • Amy Pritchett, My Dating Adviser

    “Lorna is a professional, reliable, and quick-witted copywriter. She consistently delivers projects on time, and never misses a deadline. She has the ability to simplify the most complex issues and nail the first brief. She is so organised that each job with her has been an absolute breeze. Lorna is also kind and understands the value of building strong working relationships. It is clear she values her own personal growth as well and is continually sharing new ideas and learnings. I will continue to recommend her to anyone in need of a good copywriter!”

  • David Borgogni, My Brand Journey

    “Lorna has been a valued member of our editorial team at My Brand Journey for almost two years. She’s a diligent and punctual writer with exceptional communication skills. A great asset to any writing team, and a pleasure to work with.”

get in touch!

Looking for a freelancer copywriter who writes on-brand, strategically SEO-optimised copy that connects with your dream customers? Then let’s create something awesome together.

Shoot me some details and I’ll get back to you as soon as I can.

If contact forms aren’t for you, feel free to email me at hello@lornamcgachie.co.uk.