
UK Freelance copywriter & content editor
FOR BOLD BRANDS THAT WORK HARD, BUT PLAY HARDER.
Outdoor Sports
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Lifestyle
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Beauty
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Fashion
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Travel
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Outdoor Sports | Lifestyle | Beauty | Fashion | Travel |
Ready to land sales, break into bigger markets and get your customers hyped?
Let’s channel your brand’s wild energy into sharp, authentic copy that gets results.
Whether you’re selling technical gear, once-in-a-lifetime travel experiences or award-winning wellness products, I craft punchy, scroll-stopping copy for bold brands in the outdoor sports, travel, lifestyle, fashion and beauty industries. Good news – you’re up next.
FREELANCE Copywriting Services
CONTENT WRITING
Your customers aren’t interested in another generic pitch – they want to feel the rush and excitement of what you're selling. Whether you're launching cutting-edge gear or epic tailor-made adventures, I write copy that captures the adrenaline of your product and converts browsers into buyers.
Best for: crafting your story and getting your brand noticed by the right people.
PROOFING & EDITING
You already have content, but it’s not quite landing. You know something's off… you just can't put your finger on what. So frustrating! If you're stuck refining words that *should* be working (but aren’t), I'll buff your content like a freshly waxed snowboard so it finally clicks with your audience.
Best for: brands that need a fresh pair of eyes on copy that’s already written.
SALES COPYWRITING
You’ve got the initial spark of an idea – but turning it into words that actually do something? Not so easy. Plus, where do you find the time? That’s where I come in. I’ll create copy that aligns with your purpose, engages new customers and boosts revenue across multiple channels.
Best for: attracting new customers and supercharging your revenue.
Hey! How’s it going?
I’m Lorna. UK freelance copywriter by day. Skier, explorer and animal-lover by nature.
I’m stoked to have you here! If you’re a bold brand with an adventurous spirit, you’ve landed in the right place.
Over the past 10+ years, I've crafted creative copy for several leading brands across the fashion, travel, outdoor sports, lifestyle and beauty industries – including FatFace, New Look, Wrangler, Dickies, Napapijri, Brakeburn, Sweaty Betty, LeMieux, Neal's Yard Remedies, Marionnaud, Superdrug, The Perfume Shop, Salomon, Patagonia, Erna Low and more (phew!). And now I’m ready to do the same for you.
In my spare time, I’ll be cycling around the English countryside, exploring the South Coast where I live or planning my next trip to the mountains. My passions fuel everything I do – like helping brilliant brands like yours reach peak performance.
The adventure’s just getting started. Are you ready?

get in touch!
Looking for a freelancer copywriter who writes on-brand, strategically SEO-optimised copy that connects with your dream customers? Then let’s create something awesome together.
Shoot me some details and I’ll get back to you as soon as I can.
If contact forms aren’t for you, feel free to email me at hello@lornamcgachie.co.uk.