UK Freelance copywriter & content editor

FOR BOLD BRANDS THAT WORK HARD, BUT PLAY HARDER.

Outdoor Sports

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Lifestyle

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Beauty

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Fashion

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Outdoor Sports | Lifestyle | Beauty | Fashion |

Ready to land sales, break into bigger markets AND GET YOUR CUSTOMERS HYPED?

Let’s make it happen by sharing your passion and purpose with the world.

Using the power of storytelling, I write copy that empowers bold outdoor sports, lifestyle, fashion and beauty brands to spread their message and connect with their dream audiences. And now it’s time to do the same for you.

i’ve written for

LeMieux logo
Neal's Yard Remedies logo
Isle of Wight logo
Savers logo
Dickies logo
FatFace logo
In The Snow logo
GreenAcres logo
Superdrug logo
The Perfume Shop logo
Napapijri logo
New Look logo
The Action Sports Translator logo
Brakeburn logo
Mountain illustrated graphic element

Copywriting Services

CONTENT WRITING

Every brand has a story to tell. Whether you’re looking to engage new fans or build hype around a product you’ve just launched, I’ll help you ride bigger waves by crafting unforgettable brand experiences. Let’s go beyond the ordinary and give would-be customers a reason to keep coming back for more.

Perfect for: crafting your story and getting your brand noticed by the right people.

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PROOFING & EDITING

Your copy’s already written, but it’s not quite *there* yet. It’s not connecting with your audience. You’re not happy with the quality. And you’re having a hard time refining what you want to say. Sound familiar? If you’re looking to level-up your content, I’ll polish it like a freshly-waxed snowboard to get you back on piste.

Perfect for: brands that need a fresh pair of eyes on copy that’s already written.

Waves illustrated graphic element

SALES COPYWRITING

Grow your customer base, engage your fans and boost your revenue with copy that converts. There’s an ocean of competition out there – let’s build a brand that gets people excited about who you are. Social media, emails, web pages, blogs. I’ll create copy that aligns with your purpose across ALL channels.

Perfect for: supercharging your sales in a way that sounds like ‘you’.

UK Freelance Writer Lorna McGachie, a woman with long dark-brown hair, blue eyes and light skin, smiles at the camera while posing in front of vibrant green leaves

Hey! How’s it going?

I’m Lorna. UK freelance copywriter by day.
Skier, explorer and animal-lover by nature.

I’m stoked to have you here. If you’re a bold brand with an adventurous spirit, you’re in the right place. Since diving into freelancing waters, I’ve written creative copy for some of the world’s most exciting brands. And now I’m ready to do the same for you.

When I’m not whipping up words, I’ll be roaming the English countryside, exploring the South Coast where I live or planning my next trip to the mountains. My passions are at the heart of everything I do – like helping you build a brand that gets your customers hyped.

The adventure’s just getting started. Are you ready?

  • Simon Lilly, LeMieux

    “Lorna's an expert at really understanding the subject matter that she's writing about. She spends time getting to know the brand, its positioning and then turns it into highly engaging and informative copy.”

  • Keely Stocker, FatFace

    “Lorna was a fantastic member of the team with a real passion for brand and how to bring that to life through engaging copy and campaigns. Hardworking and diligent, she is a pleasure to work with.”

  • Rach Nott, Rachel Nott Copywriting

    “Lorna has been an absolute pleasure to work with from start to finish. She is an extremely talented wordsmith, highly professional, reliable and friendly. She is able to translate complex briefs into powerful words that capture the heart of a brand and relate to its audience. Her writing is thoughtful, nuanced and consistent. A true gem in the copywriting industry.

    As well as being a brilliant writer, Lorna's attitude and work ethic are hard to come by. She is always willing to go the extra mile to deliver what the client wants, and ensures I'm kept in the loop with how work is progressing. You won't go wrong with Lorna in your team. I look forward to working more with her in the future!”

  • Maureen, GreenAcres Group

    “We really enjoy working with Lorna and have worked with her on many projects such as brochures, web copy, newsletters and monthly blogs. She understands the brief and never misses a deadline; the quality of her work is excellent. Lorna is very experienced and skilful at researching subject matters thoroughly. She has been a great partner to work with. We highly recommend Lorna as a copywriter.”

  • Sarah Russell, Sarah Russell Studio

    “Having worked alongside Lorna on several projects, I can confirm that she's a brilliant copywriter as well as a kind, friendly and incredibly helpful person to work with. She's generous with her time and her expertise, and nothing is too much to ask. I love working with Lorna and would highly recommend her to anyone looking for a talented and knowledgeable copywriter.”

  • Sarah Heath, Solstice Bookkeeping

    “Lorna is fabulous! She understands us and our business and can put our ideas into the perfect words, tone, and style to reach our target audience. We’ve had an increased number of customer enquiries since working with Lorna, even during lockdown! We’re bookkeepers, so whilst we’re great with numbers, it’s lovely to have someone working with us who’s great with words as very often, I know what I want to say but don’t know how to say it!”

  • Luke Sutton, Northern Nook

    “Lorna has supported my business with creative writing for eight months and has become a most valuable resource. She’s my secret weapon when it comes to writing captivating blog articles and compelling product descriptions, and has saved me countless hours poised over my keyboard with a vacant mind and a blank expression.”

  • Amy Pritchett, My Dating Adviser

    “Lorna is a professional, reliable, and quick-witted copywriter. She consistently delivers projects on time, and never misses a deadline. She has the ability to simplify the most complex issues and nail the first brief. She is so organised that each job with her has been an absolute breeze. Lorna is also kind and understands the value of building strong working relationships. It is clear she values her own personal growth as well and is continually sharing new ideas and learnings. I will continue to recommend her to anyone in need of a good copywriter!”

  • David Borgogni, My Brand Journey

    “Lorna has been a valued member of our editorial team at My Brand Journey for almost two years. She’s a diligent and punctual writer with exceptional communication skills. A great asset to any writing team, and a pleasure to work with.”

get in touch!

Let’s create something awesome together.

Shoot me some details and I’ll get back to you as soon as I can.

If contact forms aren’t for you, feel free to email me at hello@lornamcgachie.co.uk.